Forty years ago ...As 1967 dawned, the Red Sox were coming off eight consecutive losing seasons. They’d lost 90-plus games for three straight years, including a 100-loss disgrace in 1965. They hadn’t won an American League pennant in 21 years, and hadn’t seriously contended for one in 15. After Ted Williams retired in 1960, attendance plummeted; the average attendance for a game at Fenway Park in the six years from 1961-66 was 10,026. Like the Bruins of today, they had become irrelevant. Their existence barely dented the Boston sports consciousness.
“You couldn’t give tickets away — no one wanted them,” Rico Petrocelli wrote in his book.
And then Yaz and the 67 Red Sox changed everything!